Drivers and Barriers to Use Fintech P2P Lending among MSMEs in Metro City, Lampung

This study aims to analyse the driver and barrier factors of MSMEs intention apply for loan at Fintech P2P Lending in Metro City, Lampung. The consisting economic benefit, seamless transaction, convenience as well legal risk, security service products, reputation, inertia are associated with MSME intentions using data analysis techniques form Ordinary Least Square. results show that benefit dan transaction variables have positive significant effect on Lending. Meanwhile, variable has but not In addition, which consist reputation risk negative respectively this useful lending industry an evaluation material regarding driving inhibiting a basis determining business strategies.